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Spend With Intention...Get,Give & Use our e-Gift Card Today!
Inspired by the Greenwood community of Tulsa, Oklahoma, The Greenwood Standard, was founded in 2020, amid a backdrop of social unrest and increasing calls for socioeconomic equality, within the African American community. Our goal is to create a digital space for socially conscious consumers where they can connect with and support Black-owned merchants and makers.
When we Spend with Intention™, we empower not only the businesses we support, but also the communities they serve. African Americans represent $1.4 trillion dollars in buying power. However, money spent in the African American community circulates only one time, compared to six times in Latino communities and nine times in Asian communities. Money circulation is critical to a community’s potential for economic mobility. The longer money is allowed to circulate in a community, the greater the financial stability and potential for economic growth.
from the Greenwood Standard will go toward creating
entrepreneurial training and support programs, to encourage the creation of even more Black-owned
businesses. Join us as we reimagine Black Wall Street for the digital age. Through economic
empowerment, we can start gaining financial independence so that we can take care of ourselves, our
families, and our communities for generations to come.
Give the Gift that gives back!
The Greenwood Standard invites you to Spend with Intention using our GW Standard E- card. Great for a friend, or even for yourself, it’s the smart choice for socially conscious gift giving. With hundreds of products and services to choose from, why not make your next purchase one with purpose? Come shop our growing list of Black-owned shops and boutiques and join our ever-growing community of socially conscious consumers just like you!
Join us as we reimagine Black Wall Street for the digital age! Every purchase with the Greenwood Standard guarantees that your dollars are being directly funneled into Black communities for the expressed purpose of building economic wealth and financial longevity. Support Black Business! Support Black Communities! Help close the wealth gap!
